Over the last few weeks I’ve been getting an increasing amount of email from various departments in Microsoft. Most of the email is rubbish. It’s not just that the content isn’t very good, but some of it is emails to tell me about emails that I should get in the future. Oh come on! It’s email for God’s sake! I don’t need an email from Microsoft to tell me about another email I should be getting.
The volume of these mails, which also includes a silly number of surveys (without any incentive to complete them), has reached a point where I now just delete the messages without reading them.
Setting the correct frequency and volume in your marketing message makes all the difference.
It’s a pity Microsoft can’t get it right
Microsoft Abuse Email Marketing
