If it’s not spam why are you telling me?

You've got to love reciprocal link spammers!
Their emails are great!
I got this one earlier today:

Dear owner of http://www.xxxxx.xxxx,
I'm the webmaster of http://www.xxxx.xxxx.
We came across your site on the Internet and feel that it would fit perfectly into our collection of quality software-related links at http://www.xxxx.xxxx.
The Google PR of this site is currently 0.
We've already placed a link to your web site along with a description at our site on the http://www.xxxx.xxxx/links38.html page, which we encourage you to check for accuracy.
We'd appreciate it if you place a link back to our site using the following HTML code (just copy and paste it into your links page):
xxxxxxxxx.com - xxxxxxxxx
xxxxxxxxx
If you'd like the description of your site modified, the category changed, or if you have any other cross-promotion ideas, feel free to email us.
Please note that if you don't place a reciprocal link to us somewhere on your site within a week, the link to your site will automatically be removed from our directory. Please link to us using the code above, and let us know where we can find the link.
Best regards,
xxxxxxxxxx xxxxxxxxxxx
xxxx@xxxxxxxxxxxx.xxx
This is NOT SPAM -- this is a one-time reciprocal link request. We have NO INTENTION to email you again. You can also reply to this email with REMOVE in the subject line to make sure we'll NEVER send you any more e-mails in the future.
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I've edited it heavily to remove reference to the spammed site and the spammer.
What made me laugh was the footer. If it's not spam why are you sending it to "the owner of xxx.com"? If you know who I am then you know what my name is.
I also love the way the person using the software didn't edit the boilerplate email that well and left in the "software related links" line. Considering the mail was aimed at a site to do with the tourism industry I can see that getting a few raised eyebrows...