Realex payments have truly embraced the concept of the unique marketing idea.
Every delegate has been given a “credit card” which has a unique code. Later during the day Colm Lyon, who also happens to be Chairman of the IIA will be revealing what we can do with them.
Our marketing gimmicks pale by comparison 🙂
However we do have a very attractive banner, designed by the talented Spoiltchild, and will be giving away a branded iPod.
I’ll be involved in one of the afternoon sessions dealing with domain related issues, which could be very interesting.
Cool Gizmos at the IIA Conference
