Cold Calling Requires a Clue

I get cold calls from sales people on a regular basis. Some of the callers are very nice and charming etc., and we have pleasant conversations.
Others should really choose another field of work
Really – they are not suited to direct selling.
If you ring me up and try to sell me advertising you need to tell me why I should do it.
This afternoon a very nervous sales person rang trying to sell me advertising in a new magazine. Or maybe it wasn’t a new magazine.. He couldn’t really make up his mind. Questioning him about this upset him
When he told me that we should advertise in it because we “made websites” I naturally corrected him and asked him what he thought we did.. and why hadn’t he even looked at our website.
He had hung up.
How mature
So if you get a call from a rather nervous guy selling advertising in a publication that might be new or might not be (he may have decided by the time he calls you) then watch out!

Published
Categorised as Business

By Michele Neylon

Michele is founder and CEO of Irish hosting provider and domain name registrar Blacknight.

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