If you're going to spend money registering domains in target countries and doing targetted pay per click campaigns you should also take the time to do some basic market research. And no, I don't mean pure figures - I mean cultural stuff.Jonathan Brazil spotted a really silly mistake this morning:If you go to the hassle of buying a .ie and sponsored Google links for Irish … [Read more...] about Local Knowledge Is Key
rant
UK Food Exports Are Spammers
They're at it again UK Food Exports, which claims it's an independent guide to to sourcing products from the UK, is spamming me and others again. They're still using that stupid disclaimer and their phone number goes to a fax machine. So since I can't contact them directly I think I'll just see if the UK data protection lot have anything to say about them ... … [Read more...] about UK Food Exports Are Spammers
Quick Reflections on the Leaving Cert
Today thousands of Irish teenagers will be collecting / checking their Leaving Cert results (Ireland's answer to A Levels / Bac / SAT). Based on the media hype surrounding it you could be easily conned into thinking that the world actually cares. Reality - they don't. The Leaving Cert is a bit of paper. You can use the points / score to get a place in a university. That is … [Read more...] about Quick Reflections on the Leaving Cert
USI Whinging
Earlier today there was apparently some kind of demonstration outside Batt O' Keeffe's offices in Cork. Of course he wasn't even there .. Why? Seemingly USI are upset that the minister didn't drop everything to meet them. Or at least that's what it sounds like based on their rather whingy press release. I love this bit: Last week Minister O’Keeffe requested the help of the … [Read more...] about USI Whinging
BizSugar Email Failure
One of my pet hates is technical ineptitude. If you are going to run an online service then you need to get some of the technical basics right. I'm not talking about rewiring the internet, writing new protocols or doing anything new. I'm talking about setting things up in a sane and technically correct manner. Unfortunately a LOT of web services get basic things wrong. BizSugar … [Read more...] about BizSugar Email Failure