I don't hide the fact that I am impressed by some marketing techniques. I also don't hide the fact that other marketers are really clueless.Today's marketing email gone wrong comes courtesy of Corgi. I bought some really nice scale cars from Corgi around Christmas and get their email newsletter regularly every Friday.Today's newsletter has plenty of calls to action, which is … [Read more...] about Corgi Email Marketing Failure
marketing
Stupid Names Are Go
Maybe it all started being "cool" or "hip" or something to use silly names for companies or products, but when a product has a reasonably sane name, why on earth would you change it?OpenAds have decided that using a logical name simply isn't good enough. OpenAds was descriptive and quite clear. Sure it may have taken a while to get used to the change from PhpAdsNew, but the … [Read more...] about Stupid Names Are Go
How To Upset Your Clients
I run a hosting company so I know all about outages and unexpected issues.They can and will happen.No matter what happens you will never please all of your clients. You can try, but you won't succeed. It's not that your best efforts won't be good enough, but simply that there will always be an "expectation gap". The best you can hope for is pleasing most of them most of the … [Read more...] about How To Upset Your Clients
Surprise The Client – Marketing With Impact
I'm subscribed to a lot of mailing lists, bulletin boards, RSS feeds etc.,As a result I get a lot of email everyday.For an email to have impact it has to be special in some way.Warner Brothers did that today.I got an email earlier today with the subject line: "A Birthday Gift For You!". It's my birthday on Sunday, so they got that right. However the email itself wasn't yet … [Read more...] about Surprise The Client – Marketing With Impact
Blacknight Sale & Technology.ie Finally Semi-Live
Couple of quick notes....I've finally put some content on a subdomain off technology.ie. I've setup some forums there to take over from a now defunct forum I was running... Why? Well the old domain name wasn't particularly "strong" so using a more generic domain may work out better. Of course I could be completely wrong, but experiments like this are fun !On a completely … [Read more...] about Blacknight Sale & Technology.ie Finally Semi-Live