Image via WikipediaSeth Godin has organised a free ebook which features thoughts from seventy "big thinkers".Similar to some of his own recent books, the ebook's format lends itself to being dipped into ie. you don't need to read it cover to cover.It's only 82 pages long, so it's not exactly a chore to read it anyway!You can grab it here or read more about it on Seth's blog. … [Read more...] about Seth Godin Gives It Away
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Why Some People Should Not Be In Sales
I get contacted by companies trying to sell me products and services on a regular basis.Sometimes the "fit" is really wrong - we don't buy or sell furniture, so trying to sell us wholesale lots of armchairs isn't going to work too well.Of course a lot of it is down to technique.If you can build up a rapport with a client then it's going to be a hell of a lot easier to sell them … [Read more...] about Why Some People Should Not Be In Sales
Since I wrote this article for the Sunday Business Post supplement and it's currently not available online I thought I might as well republish the unedited version. (The edited version might make more sense!)Here it is...Every time you open a newspaper of magazine these days there seems to be articles encouraging you to use various "social networking" websites to improve your … [Read more...] about LinkedIn
Honest Advertising
I don't watch a lot of television partially because I hate the interruptions of adverts breaks. Now if the ads on TV were anything like this I probably would start watching a lot more TV: … [Read more...] about Honest Advertising