marketing
Why Some People Should Not Be In Sales
I get contacted by companies trying to sell me products and services on a regular basis.Sometimes the "fit" is really wrong - we don't buy or sell furniture, so trying to sell us wholesale lots of armchairs isn't going to work too well.Of course a lot of it is down to technique.If you can build up a rapport with a client then it's going to be a hell of a lot easier to sell them … [Read more...] about Why Some People Should Not Be In Sales
Since I wrote this article for the Sunday Business Post supplement and it's currently not available online I thought I might as well republish the unedited version. (The edited version might make more sense!)Here it is...Every time you open a newspaper of magazine these days there seems to be articles encouraging you to use various "social networking" websites to improve your … [Read more...] about LinkedIn
Honest Advertising
I don't watch a lot of television partially because I hate the interruptions of adverts breaks. Now if the ads on TV were anything like this I probably would start watching a lot more TV: … [Read more...] about Honest Advertising
Before You Hit Send
I send and receive a lot of email (I've mentioned this more than once in the past).In order for an email to catch my attention it needs to be engaging at some level. It doesn't need to be an artistic masterpiece, but something clear and engaging. Yet again today I got an email which was the exact opposite of this...To start with the subject line was a disaster. Starting the … [Read more...] about Before You Hit Send