It didn't take too much to find the flipside to the latest adsense addition. Pay per action (beta) is where it's at. Until people gain access to the beta program we can only guess what will be inside, but the concept of only paying for specific user actions is definitely attractive. More on the official blog … [Read more...] about Google Adwords Pay Per Action (Beta)
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Adwords Image Ad Sizes
Since it's slightly different to the "normal" sizes: Banner: 468x49 Leaderboard: 728x79 Square: 250x239 Small Square: 200x189 Large Rectangle: 336x269 Medium Rectangle: 300x239 Skyscraper: 120x578 Wide Skyscraper: 160x578 The slight difference in size is to cover the space used by Google themselves … [Read more...] about Adwords Image Ad Sizes
Seo Heavies to Descend on Dublin
I am always impressed by good quality direct marketing, so last week's missive from Interactive Return was really welcome. Search Marketing World 2007, Dublin March 21, 2007, brings together the search marketing professionals, the search engines, the business owners who have successfully implemented search, the ad agencies and you. While you might be tempted to think that it is … [Read more...] about Seo Heavies to Descend on Dublin
How Not To Run An Adwords Campaign
If you're going to run an advertising campaign using Google Adwords (or anything else) you'd want to ensure that your website is actually online. It's even more important if you're actually advertising hosting.... Spotted this morning on Irish ISP Test: Company Business-class hosting .... Since I can't click on my own ads I typed in the address.. which led me to a page … [Read more...] about How Not To Run An Adwords Campaign
Adsense TOS Changes – Winners All Round
One of the aspects of the Google Adsense terms of service that has been annoying publishers for a long time was the exclusivity element. Basically if you were running contextual ads using Adsense you were precluded from using any other contextual ad network. While I could understand that Google vs YPN might have made *some* sense, as an Irish publisher this was irrelevant. … [Read more...] about Adsense TOS Changes – Winners All Round