If you're going to spend money registering domains in target countries and doing targetted pay per click campaigns you should also take the time to do some basic market research. And no, I don't mean pure figures - I mean cultural stuff.Jonathan Brazil spotted a really silly mistake this morning:If you go to the hassle of buying a .ie and sponsored Google links for Irish … [Read more...] about Local Knowledge Is Key
adwords
Google Decides To Annoy Trademark Holders (Again!)
Google, like many big companies, runs the risk of falling flat on its face one of these days. There is only so much that they can hope to get away with before things take a turn for the "worst" (ie. against them) Google has always had an "interesting" relationship with IP holders and has been embroiled in several legal battles in Europe (and elsewhere) over the last few … [Read more...] about Google Decides To Annoy Trademark Holders (Again!)
Adwords Fail
If you're going to spend money on PPC advertising you really need to make sure that your website is working for you:The site I decided to check obviously won't deliver anything for me:What a waste of advertising spend!And of course this isn't an isolated incident - if you spend enough time looking for products and services online you will find hundreds of these scenarios! … [Read more...] about Adwords Fail
Hittail Premium Service Launched
Hittail have launched their premium service. While it may be a bit expensive for a hobby site the pricing is very reasonable if you intend using it for an ecommerce site.Why?For one very simple feature - the option to transfer keywords that hittail has "found" into your Adwords account.The only thing that is a little annoying is that there are limits on the number of keywords … [Read more...] about Hittail Premium Service Launched
Google Does It Again – Trademark Holder Protection To Go
I received an email yesterday from Google's legal team, as I had previously lodged a trademark complaint regarding Adwords.In order to maintain clarity here is the email in its entirety:Hello,We're writing to inform you that we're changing our trademark complaint procedure in the UK and Ireland. This change may affect how we handle the trademark complaint you currently have on … [Read more...] about Google Does It Again – Trademark Holder Protection To Go