Statistics can be a funny thing. Depending on how you interpret them you can use or abuse them to either make a point or disprove an argument.
When the statistics contain information on spending trends then you can be sure that marketing types’ ears will prick up:
“He said money?”
A new survey published by ComScore will probably get its fair share of attention from the media buyers in coming weeks.
50 Million Americans Visited Blogs During the First Quarter 2005 reads the headline. Wow! Isn’t that amazing!!
It’s not really, but it’s a headline, so you can expect it to catch your attention or at least try, for that is a headline’s raison d’etre
The actual study itself makes for interesing reading and gives some insight into the consumer profiles of blog visitors (who are probably also made up of a lot of bloggers)
They supposedly spend a lot of money, so you may see more media buyers attempting to get their products in front of blog readers in the future. Kind of funny when you think of some of the recent posts here and here and here
Via
Blog Visitors spend more?
Jarvis does a nice analysis here: http://www.buzzmachine.com/index.php/2005/08/08/measuring-us/
Ugh. Horribly true.
It’s because of sites like Ebay that my credit card bill is swollen and painful.
2 cameras bought in the last month – and so many books. I think I have a problem. And it all started with a blog.
only a 45% increase in a year, when (according to technorati) the blogosphere is doubling every five months?
Big numbers
UPDATE: Michele Neylon also has some comments on the study.
Sorry, messed up my trackback ping.
A little off-topic, but why do you use go.php? Are you avoiding PageRank leakage?
Roy
go.php is part of the Click Counter plugin available here:
http://frenchfragfactory.net/ozh/archives/2004/09/17/click-counter-plugin-for-wordpress/
It allows you to track all clickthroughs on links and you can also use it to pull out interesting stats on post / page and category popularity.
Thanks for your comment
Michele