Marketing speak gone mad

Are you sick of hearing meaningless marketing speak?
I know I am.
While we were working on our new company site we had to come up with quite a lot of new content and replace a lot of the older content.
Looking over some of the information that was available online to describe our partners’ services made me almost cry.
Why do people think that they can string together meaningless words to build coherent sentences?
If the words are meaningless grouping them won’t help.
I suppose they are trying to numb people into buying their products, or maybe they feel obliged to use senseless babble instead of clear English.
A couple of links:
The Elements of Appalling Style – an inciteful glance at misuse of the English language in business
Web Economy Bullshit Generator – very funny, but also very realistic

By Michele Neylon

Michele is founder and CEO of Irish hosting provider and domain name registrar Blacknight.

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