French telecoms provider Orange is a sponsor of French football, so them pushing an ad related to their sponsorship is to be expected. They’re not spending all that money just for fun.
But watch the ad all the way through, as it has an interesting twist. The video’s title roughly translates to “the crazy actions of the French team we all forgot about”:
This week the FIFA Women’s World Cup is being played across venues in Australia and New Zealand. Sadly while there is some attention being paid to the tournament there isn’t anything close to the level of visibility that the men’s sport would get.
There is a ridiculous gap between how women’s sports are funded and perceived versus their male equivalents. If any society expects there to be truly diverse then funding and supports for women’s sports and other activities should be made available as readily as governments and others are to fund men’s sports.
Mens sports generate money, a lot of money, and as such don’t receive any government funding. Women’s sports do not generate anywhere near the amounts of the mens sports. If the followers were there to financially support those womens sports it would need no funding. As with everything in life getting the governments involved is a bad idea. In the Male Euro football comp, male players received around 7% of the profits, the womens Euro comp the women received 20% of the pot, a tad unfair?. On the whole, women are not very interested in sport and don’t follow teams therefore womens teams don’t have the financial clout that mens teams have. All the womens football teams in the UK are subsidised by the male teams, without that subsidy they would not exist at all.
That might be the case in the UK, however in Ireland and several other countries the government does provide funding to sports in general.
Also I wasn’t talking about government funding exclusively.
I also find it odd that you feel that you can categorically state how women feel about sports or that women would need to follow women’s teams in order for them to succeed.